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Zaimah works as the current Senior Social Media and Digital Design Manager at The Narrative Project in New Haven, CT. Bringing social media experience across various non-profits and corporate partners, her work for social impact has driven influential campaigns such as the #69MillionGirls campaign with Girl Rising; an organization advocating for education of women and girls, the #ShowUp campaign with Global Citizen, which aims to end extreme poverty by working with notable musicians, artists, corporate partners and international leaders, and spearheaded the social campaign around the first International Muslim Women’s Day. Currently, she brings her on-the-ground and strategic expertise to The Narrative Project, working with anti-racist and social justice mission-based organizations to amplify their messages and reach a targeted audience. She has led reactive conversations and workshops on social media management, anti-racist design, and rebranding.

Zaimah continues to amplify female voices with her passion project, Media Mughals; which highlights South Asian women working in media, fighting to increase representation and diversity in mainstream media.

Being a first-generation American, Zaimah grew up in predominantly white, Bristol, CT. Her strong Indian and Pakistani cultural influences combined with her lived experiences of being “the minority” have driven her passion for social justice and accurate representation.

Zaimah attended the University of Connecticut where she studied Anthropology, largely focused on Cultural Anthropology and Global Health. By taking an interest in courses related to cultural research and health psychology Zaimah ties her studies to her work, observing people and behavior as well as climate to create content that will invoke engagement.