STORY-IN-BUSINESS: A McKee Seminar

Learn how to create and use stories that persuade, inspire and engage your customers and employees at the STORY-IN-BUSINESS Seminar with screenwriting guru Robert McKee!

AIGA Connecticut invites you to attend the STORY-IN-BUSINESS one-day seminar on September 26 in New York City, (and save $50)!

ENTER TO WIN A FREE Ticket!

We are giving away one free ticket to attend the Story-in-Business Seminar (a $495 value) You can enter to win a free ticket on Facebook – like our page and share the STORY-IN-Business post; or on Twitter – follow us and Tweet using #AIGAStory. You must be an AIGA member to win. Hurry, winner selected September 18th!


 

Want to learn how to create and use stories that persuade, inspire and engage? At the STORY-IN-BUSINESS Seminar, screenwriting guru Robert McKee explains how to combine emotion and logic to create compelling stories that capture the hearts and minds of the audience – whether they are creating a one-minute commercial, a 60-minute presentation, an investor pitch, a strategic plan, or an in-depth training program.

McKee, who authored the international best-selling book, STORY: Substance, Structure, Style and the Principles of Screenwriting, teaches the importance of using story to connect with your audience. Data and facts do not engage a listener, but well-told and compelling stories do. At the STORY-in-BUSINESS Seminar, participants will discover how to create stories that work for their organizations.

The Wall Street Journal describes McKee as “the world’s best-known and most respected screenwriting lecturer” and for the last 25 years he has been helping writers tell powerful stories through his legendary STORY Seminar and book. More than 100,000 students have completed his course, including numerous Academy Award, Emmy Award, Tony Award and Pulitzer Prize winners.

Now he’s helping business leaders from companies like Microsoft, HP, Siemens, Mercedes-Benz, and the Boldt Company use story to persuade, engage, and communicate more effectively with their employees and customers.

In the STORY-in-BUSINESS Seminar, McKee shows what story is and why it’s important in today’s workplace, how to design and execute a purpose-told story that moves people to action, the difference between face-to-face storytelling and storytelling at a distance, and why leaders need to use story to author the future. These concepts can be applied to marketing and branding, sales, start up and investment, management and human resource training, and other aspects of business where communication and persuasion drive success.

Find out more and register at http://mckeestory.com/business-story. ENTER PROMO CODE AIGA50 to save $50!

 

When & Where
Fri, Sep 26, 2014 9:00 AM - 6:00 PM EDT
Hunter College
Room West 714
695 Park Avenue
New York, NY 10065