Nathan Shedroff / Does it matter? / how design transforms ideas into meaningful experiences

Beauty. Accomplishment. Enlightenment. Harmony. Redemption. Truth. What do you value? Your list may be different but the path to stir up those values is the same: meaningful experiences. Nathan Shedroff knows this path well. Design thinking, strategy and design-led innovation play a huge part in making the experiences we have matter.

Join Nathan Shedroff, Hartford Art School and the AIGA Connecticut community to facilitate a discussion on how design transforms ideas into meaningful experiences.

A pioneer in Experience Design, the Program Chair, MBA in Design Strategy at the California College of the Arts and ambassador of AIGA's Living Principles, Nathan speaks, writes and teaches internationally. In researching for his book Making Meaning, Nathan and his co-authors interviewed over 100,000 individuals from countries and cultures around the world. In these interviews, they found commonalities among the meanings people feel strongly about, whether they were studying the adoption of new software in Poland or the purchase of toothbrushes in Florida.

The event will include a presentation by Nathan, a group activity and discussion to follow. Snacks and plenty of connection time also included. For more information on Nathan, visit:

When & Where
Tue, Apr 19, 2011 6:30 PM - 9:00 PM EDT
Hartford Art School
Wilde Auditorium, Harry Jack Gray Center
West Hartford, CT 06117