Me, Inc. – Building and Living a Personal Brand

Thursday, December 13th, 6:00 - 9:00 PM, Stamford Innovation Center, Stamford, CT

In business, brand differentiation is a major competitive advantage. We all work with brands in some capacity, and we know how to leverage and communicate their unique value. But what about you? What's your personal brand? How do you create differentiation for yourself? AIGA CT is bringing three diverse creative experts together to share their stories and learnings in building personal brand equity, and discuss the idea and means of realizing one's personal brand. 

**Just Added** Patti Murphy is a New London based creative who is in the midst of building her own personal brand empire. Patti recently made the transition from working as a designer in the corporate world to working independently and focusing on her passion for art, design, type and paper-craft. Patti's ongoing creative efforts and personality have steadily earned her buzz and acclaim in the industry and creative community. 

Daniel Taylor, President and Creative Director of award winning design firm Taylor Design realized the value of scaling his personal brand over his 20 year transition from an independent communications expert and graphic designer, to leading his current 12+ member team at Taylor Design. Taylor Design's work has been featured in the industry's most credible publications including PRINT, HOW and Communication Arts Magazine.

Pamela Kueber left a successful career as a corporate communications executive and turned her personal passion for mid-century interior design into Retro Renovation, a vibrant and buzzworthy online community reaching over 220,000 unique viewers each month. Pam's trusted and authentic personal brand has earned her a loyal following as well as accolades and press, including a full-page story in the New York Times.

Suzi Craig is a marketing strategist whose personal reputation and expertise has earned her a coveted spot on Hartford Business Journal's 40 Under Forty list. Suzi has managed to build her unique and credible personal brand and maintain autonomy while working for larger teams. This includes her role as Director of Market Engagement at brand strategy firm Fathom, and leadership and advisory roles for AIGA Connecticut. Suzi has also recently founded Connecticut Creates, an initiative that spotlights those in Connecticut that are turning their personal passion into community progress.

Join us for a night of insight and discussion about the idea and value of building and living a personal brand. Hear inspiring stories and diverse perspectives from leaders across the creative and business spectrum who have all realized equity and achieved success through their personal brands. Then, participate in our interactive panel discussion to share your ideas on following your passion and finding your niche in today's world.

Admission
AIGA Members: $30
Non-AIGA Members: $40
Students: $20

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Speaker Bios: 

Patti Murphy
Patti Murphy Design Boutique and Paperie

Patti Murphy is an independent creative who comes from a professional background in the marketing and design industry. For the past seven years she has worked at various Fortune 500 companies and small businesses as an award-winning designer. Patti is also an artist in residence at Hygienic Art in New London, CT where she is involved in numerous exhibitions and volunteering in the arts community. With a deep connection to art and design Patti creates with a playful spirit and a unwavering passion for typography, and luxurious paper. This love and joy is expressed through her artwork and paper goods. She is currently pursuing her dream of establishing a design boutique which is a reflection of her personal passion and what she loves. 

 

Daniel Taylor
Taylor Design

Daniel Taylor is the President and Creative Director of Taylor Design, a Stamford-based communications company celebrating its 20th year in 2012. His firm creates advertising, sales tools, publications, websites, and electronic communications for corporate clients such as MasterCard, Olin, Right Management, and Terex, as well as educational institutions such as Columbia University, Williams-Mystic, Mt. Sinai Medical Center, and Sarah Lawrence College. The studio's work has been recognized by CADC, Hatch, Graphis, Logo Lounge, Print Magazine, HOW Magazine, and CA Magazine. Dan earned a Bachelor of Fine Arts in Graphic Design in 1983 from the Rochester Institute of Technology, Rochester, NY. After college he worked as a designer at Pushpin, Lubalin, Peckolick; Beau Gardner Associates; Steve Burnett Inc.; and William Snyder Design, all in New York City. For more information visit www.taylordesign.com or their blog at www.247main.com.

 

Pam Kueber
Retro Renovation

Pam Kueber spent 25 years in the corporate world, working her way up to VP of Communications for Ford Canada, and then, ADVO.  In 2007, she began experimenting with a personal blog that focused on her passion for renovating and decorating mid-century homes. Her site RetroRenovation.com is now a fulltime endeavor, with 220,000 unique visitors a month. The blog has gained considerable attention in both new and traditional media nationwide. This includes a full-page feature story in The New York Times, which said Retro Renovation “… has become the go-to destination for enthusiasts who want to restore houses built during the post-World War II boom.” One of a blog’s key competitive advantages is that it is seen as “trusted and authentic” by its readers, Pam says. So, she knows that her voice – her brand – and that of the Retro Renovation are inextricably intertwined. She will talk about how she used key learnings straight from her career in corporate and marketing communications to consciously develop her brand in an entirely new field.

 

Suzi Craig
Fathom

Suzi Craig is Director of Market Engagement, at CT-based Fathom, a brand strategy and expression firm that helps clients turn what's authentic and interesting about their organization into new business opportunities. With a background in marketing and book publishing (she's a former writer for The Complete Idiot's Guide series and helped develop books for the Charles M. Schulz' Peanuts license), Suzi thrives on connecting people with ideas, opportunity, events and other people to create new and unexpected possibilities. A 2010 Hartford Business Journal 40 Under 40 winner, Suzi is also on the advisory board for AIGA Connecticut, the professional association for design, and co-founder of Connecticut Creates, an initiative to help people turn their personal passion into progress for Connecticut. Her non-Fathom time is typically spent assisting with the sales and production of the neighborhood lemonade stand, finding strength and calm in a hot yoga class or kicking butt in rock crawling competitions for her remote control car.

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Aquent provides Fortune 1000 companies with creative, marketing, digital, and communications talent.  We're the global leader in our industry with offices in Asia, Europe, and throughout the United States.  Our consultative approach to staffing is one of the reasons we've been a strategic staffing partner to the world's most successful brands for more than 25 years.

For more information, visit Aquent

When & Where
Thu, Dec 13, 2012 6:00 PM - 9:00 PM EST
Stamford Innovation Center
175 Atlantic Street
Stamford, Connecticut 06901