It’s no secret the Hispanic population is one of the most rapidly growing segments of our society. Advertisers, recognizing the strong and vibrant economic base this represents, are seeking to reach these consumers in the most exciting and effective ways possible. The secret? Cultural relevance. In short, it’s not just about translating messages. It’s about transcreating brands. Come join us as Hispanic marketing expert, Wilson Camelo, discusses the concept of transcreation and how it is applied in marketing and advertising. Learn what makes Hispanic consumers different from other consumers and tips to make your campaigns work en Español.

Wilson has had a storied career with more than 15 years as a senior communication strategist, working with many regional and national clients. In addition to his many accomplishments at Bauzá & Associates, Wilson is the author of Latino Lingo, the longest-running blog focused on Hispanic marketing.