Bringing Branding to Life: The 5 Things RoAndCo Follows
Bringing Branding to Life: The 5 Things RoAndCo Follows
Come talk fashion and lifestyle branding with Roanne Adams, acclaimed Creative Director and owner of RoAndCo (based in NYC). Roanne will talk about how she and her team create artful, fresh and thoughtful brand worlds for their clients in the ever-changing landscape of branding, and how RoAndCo's services have evolved over the years. She will share her experiences as a branding rookie, a freelancer and now business owner — and what the future holds for RoAndCo.
About Roanne Adams
Roanne Adams launched RoAndCo in 2006, after being honored with a "New Visual Artist (20 under 30)" award by PRINT magazine. The studio quickly gained buzz in the fashion world for Roanne's intrepid ability to build successful, scalable brands for young designers from the ground up, then expanded its reach to mainstream lifestyle clients. In 2010, Roanne was named by T Magazine in The New York Times as one of six of the citys most "outstanding up-and-coming design professionals." In 2011, she was among the winners of The Art Directors Club's ADC Young Guns 9 award. With a keen eye for style and a skill for zeroing in on the most succinct way to visually capture a brand's personality, Roanne is trusted and respected by her clients and collaborators alike, and currently sits on the Board of Directors for AIGA/NY. Roanne currently lives in Brooklyn with her husband and daughter.
