John is the founder and principal of Map, a strategic brand and design agency in Sandy Hook, CT. Prior to forming Map, John developed branding, packaging, and identity systems for businesses ranging from start-up to Fortune 500. He set new standards for editorial and web design in industries such as telecommunications, healthcare, finance, and higher education. His ability to unearth consumer insights helps to guide and inform omni-channel solutions, including brand identity systems, shopper marketing programs, and advertising campaigns. No matter what the communications challenge – and regardless of the ultimate solution – he believes the best investment a brand can make is simple: smart design. When not in the office, he loves to fish, mountain bike, and hike with his family.